In 2014, Christina Antonopoulos left agency life to join a startup (it changed her life). That startup was jet.com* and she was employee #11. As its VP, Creative Director, she developed Jet’s unique identity & visual system, and led all facets of creative for the company, from its consumer-facing marketing efforts and advertising, to UI, private label, and talent brand, including the creative vision for the design & build-out of its Hoboken HQ. After the Walmart acquisition, Christina joined its incubator, Store Nº8*, where she developed experiential brands for its exclusive events and all its stealth projects and portfolio companies (like this one*).

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In an effort to try something different, Christina then found herself in Philadelphia, evolving the gopuff * brand and visual identity system as its Exec Creative Director and resident Old Person.

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— FUN BUT THEN COVID —
 

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Eventually, after going quietly insane running that creative team entirely from her dining room table (that she shared with her two young sons and their new-found, unfettered access to youtube and probably the dark web, a.k.a., “online learning”), she would not resist the lure of leaving the house and working once again with former jetheads on another Marc Lore venture. This time, it would be to articulate the Wonder * brand while helping them transition out of stealth mode.

 

Since then, Christina has continued helping early-stage companies, teams, and founders build iconic & transformative brands, streamlined creative practices, and engaging visual systems from the ground up. See what she did most recently for Petco’s retail media practice, Spot Media by Petco.*

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Prior to all that, she learned to conquer complexity at Siegel+Gale, developed relationships at Otto, and obtained requisite war scars at Addison, where her love of ink-on-paper also transformed to a pesky form of design OCD.

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Originally from Chicago and of Greek descent, Christina draws from her unique, multicultural sensibility and diverse experience in branding & experience design for the retail, financial, private and non-profit sectors. She has created and executed fully integrated, strategic solutions for the likes of Walmart, Jet, HP, Amex, and Rotary International, among others. Her work has been featured in numerous publications, is in the permanent archive of the Smithsonian, and has been exhibited at the Frankfurt Museum of Graphic Design and the National Maritime Museum in London.

 

Christina holds a bachelor’s from the University of Pennsylvania and a master’s from Pratt Institute, and is currently doing more of what she loves for companies like ASAY,* Melodyarc,* Zollege,* Yurts,* and other fine brands prepping for Series A and/or serious transformation.​​
 

 

* Bonus Material